Bei Yako
Y9 is passionate about ensuring everyone is meaningfully financially and digitally included. Through Y9 you will enjoy a loan to finance your 4G Smartphone and access to Instant Loans, Insurance, and Entertainment Services.
A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.
Task
Develop a 360 entry communication strategy and brand visuals for Y9 Tanzania. Key USPs include Affordability, Quality, and Membership Benefits.