We are a
boutique
marketing agency.
Services
Delivering 360°
marketing solutions
across a range of industries.Marketing
Go To Market
Strategy
Our experience in navigating the best route to the market path, allows us to review existing resources, understand the existing portfolios, and develop a tactical plans to deliver sales.
Brand
Brand Strategy
We develop compelling and inspiring brand strategies and recommendations that address your business growth, our focus is differentiation and relevance as key drivers.
Rights
Sponsorship Management
Working with rights holders and properties, we integrate our team’s experience in optimizing ROI. We drive revenue through strategic consultation and selling sponsorship assets and ensure 100% utilization of brand assets.
Communication
Communication Strategy
Through customer insights, we create effective communications, media plans, optimum execution, and measure impact to deliver on key KPIs.
Consultation
JG Consultancy
Assisting new international and local businesses in understanding Africa. Bringing in C-level experience in leading organizations across different sectors.
Thousand Customer
Growth
Million Customer
Base
Case Study
Halotel Tanzania.
Background
Halotel launched in Tanzania with a strong rural to urban strategy offering fast 4G services. With strong competition from existing top telecom players, Halotel had a challenge in breaking the existing “community advantage” and capturing the Youth. The competition was expensive and quality was a challenge.
Engagement
We developed a 360 acquisition campaign that highlighted the key strengths of the new network. With lowers pricing, no drop-off calls, and faster data: Move to Halotel. It just makes sense!
Results
The Campaign ran between April and June 2017.
- Customer growth 500,000
- Customer Base March 2017 – 3,499 Million
- Customer Base June 2017 – 3,988 Million
Case Study
TTCL Corporation.
Background
TTCL had launched its new brand positioning of the T-Generation with a new logo in line with the transformation to become a major mobile player and add mobile money to its portfolio. While T-Generation was a forward-thinking positioning, it did not resonate well nor did TTCL have a clear digital strategy as part of the re-brand.
Engagement
Our approach was to re-connect with the history of TTCL and give it a modern twist. In looking at the customer insights we developed new Thematic, Rudi Nyumbani. Our campaign was digitally driven to drive awareness of TTCL’s new core service and making things possible with T-Pesa.
Results
Successfully relaunch Facebook (5K to 55K followers), Instagram (0 to 15K followers), and Twitter (500 to 4K followers) Pages for TTCL. Working with Customer Care, digital became the go-to channel for customers by deploying call agents to focus on online customer interactions.
To date, TTCL has adopted the “Rudi Nyumbani” as its Brand Slogan.
Million Dollar
Project
Leading Cement
Brand
Case Study
Dangote Cement.
Background
Dangote Cement was launching its first 600MT plant in Mtwara to cater for its export to the Indian ocean and Tanzania local market. This was a landmark project for the region which was worth 600 million dollars.
Engagement
Jackson Group was the brand custodian of the Dangote Cement brand in Tanzania working with the Dangote Global Marketing Team in ensuring launch event and the retail distribution presence was implemented in Q1 of 2017. Our campaign introduced the “Baba Lao!” into the Tanzania market through OOH, Radio, and Digital.
Our engagement also included marketing intelligence which helped in developing pricing and commissioning structures.
Results
In the second quarter of 2017, Dangote Cement became the leading Cement brand in Tanzania and commanded a premium due to the perceived Quality driven by the launch campaign. While operating and 50% capacity, the monthly sales were on track with client projections.
Case Study
CBA Bank.
Background
CBA Bank had successfully rebranded to a new brand positioning across all its markets in Tanzania. Jackson Group was tasked to localize the brand while following the new brand guide hence the need to establish brand awareness across Tanzania.
Additionally, CBA Bank needed to grow deposits amongst the SMME segment in Tanzania hence focusing on traders in major hubs across Dar es Salaam.
Engagement
Jackson Group developed all materials in line with the brand and adopted the communication for radio and Outdoor advertising.
Additionally, Jackson Group developed a “Deposit and Win” campaign and was responsible for managing the communication including public relations for the 6 month campaign which had monthly winners.
Results
CBA Bank achieved their campaign KPIs and was able to re-establish itself as a relevant bank for the business community in Tanzania. Through the engagement, Jackson Group executed multiple product awareness campaigns which drove the bank’s performance.
Shift from USSD
to website
Countries
added to operations
Case Study
M-Bet Tanzania.
Background
M-bet was the first mobile gaming company to launch via the USSD channel as the only mobile operator in Tanzania via Vodacom M-Pesa. By 2016, there were other players who launched in Tanzania using the web and mobile APPs and M-bet needed to accelerate growth and maintain its leadership position. M-Bet had requested for an engagement to drive acquisition and player uptake for their markets including Tanzania, Kenya, Zambia and DRC. The engagement kicked off just before Covid-19 lead to the closure of football worldwide hence leading to loss of business for Sportbooks worldwide.
Engagement
Jackson Group was engaged to revamp the M-Bet brand with a digitally driven approach with limited budgets from pre-Covid 19 period. As part of the engagement Jackson Group launched Simulated Reality League across all the four markets, introduced Quick Games in Tanzania, Zambia and DRC. When football returned, the comeback campaign was launched across all markets.
The work in Tanzania led to Jackson Group successfully launching M-bet in Kenya, Uganda and Zambia.
Results
M-bet became re-enforced their leadership position for on-mobile gaming operators and shifted more than 90% of their player from USSD to the M-bet website. The engagement also led to M-bet having the highest online engagement with customers and created the most trusted Online betting brand in Tanzania.
Our clients
Company we
keep.
collaboration
Lets talk
Business.
We offer bespoke solutions to a wide range of customers across
Sub-Saharan Africa.