418 Toure Drive, 2nd Floor
Ocean Drive Building,
Masaki, Dar Es Salaam
Ph: +255 754 711 891
[email protected]
Making every move

We are a boutique marketing agency.


Delivering 360° marketing solutions across a range of industries.


Go To Market

Understand existing portfolios and develop a tactical plan to deliver sales. Our insights and mapping expertise allow customers to unlock the value chain and ensure products reach their customers.


Brand Strategy

We develop compelling and inspiring brand strategy recommendations that address your business growth.


Communication Strategy

We create effective communications, media plans, optimum execution, and measure impact. Our experience focuses on giving the highest ROI for our clients.

Sponsorship & Rights

Rights Management

We drive revenue through strategic consultation and selling sponsorship assets. We manage IP rights for multiple sports including building partnerships for soccer, boxing, and golf properties.


of sports news sector's
media publicity covered


Global audience reached
through linear distribution


Rumble In Dar Series.

The RUMBLE IN DAR series provides the platform to crown the next generation of African super stars, winning the hearts and minds of the continent – all against the backdrop of the sponsor’s brand, hence one of the best brand activations. This is a brand asset developed by Jackson Group in-house.


Develop an international brand that positions Tanzania as the boxing center for Africa. Deliver unparallel brand engagement and experience for partner brands to ensure high ROI on the sponsorship of Rumble in Dar Series.

  • 150+ Global audience reach through linear distribution and FTA via boxing platforms worldwide.
  • Reached of 32 countries in Africa via DSTV Plus TV distribution .exclusively for Africa.
  • Digital Channels reached 130 million, 659,000 interactions, 411,000 Shares.
  • In a month period, Rumble in Dar recorded 54% of sports news sector’s media publicity.
Case Study

Insignia Tanzania

Coral, the largest selling brand in Tanzania, is an intrinsic part of decorating that precedes every major celebration in life. Coral has gained its reputation as a value-for-money quality brand.


Our engagement included creating a brand tool kit which included re-positing the Coral brand on the market. We developed new campaign launch plans and implemented through the line campaign across all markets. The campaign included a digital led approach to marketing with through the line assets to support the new positioning.

  • Developed the Coral Paint “Lazima Iwe Coral” campaign.
  • Reposition the Coral the No.1 choice for paint in Tanzania.
  • Launched a 360 campaign with new positioning of Coral paint across 3 countries.

from USSD to Web


Countries reached
during expansion


M-Bet Tanzania.

M-Bet is one of the leading betting companies in the Sub-Saharan region. They operate across 5 markets including Tanzania, Kenya, Zambia, DRC, and Uganda. In 2020, the global pandemic hit the globe impacting live sports including football. This led to the shrinking of revenues across the betting industry.


Our engagement included re-branding the M-bet brand across 5 markets, launching alternative revenue streams and accelerating growth in the Sportsbook portfolio. We managed to launch Quick Games in 3 markets and Simulated Reality League in all 5 markets. We developed launch plans and implemented through the line campaign across all markets.

  • 110% recovery of Revenue from pre-Covid 19 numbers by November 2020
  • 4.5 x Growth in revenue within 4 Months
  • 200% Growth in acquisition driven by QUICK Games within 30 days
Case Study

State Aviation Ltd.

State Aviation is a unique non-scheduled helicopter service provider launched in early 2020. The company focuses on tourism, medical evacuations, logistics, and special missions across Tanzania. Since its launch, they have been able to establish the company as the go-to provider for aviation services for multiple sectors in Tanzania by offering state-of-the-art equipment and expertise.


Establish State Aviation as the leading provider for aviation service in Tanzania. Develop the website and social media pages including LinkedIn, Facebook, Instagram and Twitter. Focus is to create awareness amongst the target market and develop an always on engagement to establish the brand.

  • Launched the State Aviation Website with SEO optimisation
  • Established all key Social Media Channels
  • Executed multiple thought leadership press campaigns for State Aviation
  • Developing new Product for Emergency Medical Evacuation.

Customer Growth


Million Customer

Case Study

Halotel Tanzania.

Halotel launched in Tanzania with a strong rural to urban strategy offering fast 4G services. With strong competition from existing top telecom players, Halotel had a challenge in breaking the existing “community advantage” and capturing the Youth. The competition was expensive and quality was a challenge.


We developed a 360 acquisition campaign that highlighted the key strengths of the new network. With lowers pricing, no drop-off calls, and faster data:

Switch to Halotel. It just makes sense! 

  • 3 Months Campaign ran between April and June 2017. 
  • Customer growth 500,000 Customer Base March 2017 – 3,499 Million
  • Customer Base June 2017 – 3,988 Million
Our Clients

The company
we keep.


Got a project?
Let’s talk.

We offer bespoke solutions to a wide range of customers across Sub-Saharan Africa.