Making every move
count.

We are a boutique marketing agency.

Services

Delivering 360° marketing solutions across a range of industries.

Marketing

Go To Market
Strategy

Our experience in navigating the best route in market path, allows us to review existing resources, understand existing portfolio and develop tactical plan to deliver sales.

Brand

Brand Strategy

We develop compelling and inspiring brand strategies recommendations that address your business growth. Our focus is differentiation and relevance as key drivers.

Communication

Communication Strategy

Through customer insights we create effective communications, media plan, optimum execution, and measure impact to deliver on key progress indicators.

Sponsorship & Rights

Rights Management

Working with rights holders and properties, we integrate our team’s experience in optimizing ROI. We drive revenue through strategic consultation and selling sponsorship assets and ensure 100% utilization of brand assets.

Conversation
from USSD to Web

Countries reached
during expansion

CASE STUDY

M-Bet Tanzania.

M-Bet is one of the leading betting companies in the Sub-Saharan region. They operate across 5 markets including Tanzania, Kenya, Zambia, DRC, and Uganda. In 2020, the global pandemic hit the globe impacting live sports including football. This led to the shrinking of revenues across the betting industry.

Engagement

Our engagement included re-branding the M-bet brand across 5 markets, launching alternative revenue streams and accelerating growth in the Sportsbook portfolio. We managed to launch Quick Games in 3 markets and Simulated Reality League in all 5 markets. We developed launch plans and implemented through the line campaign across all markets.

Results

110% recovery of Revenue from pre-Covid 19 numbers by November 2020
4.5 x Growth in revenue within 4 Months
200% Growth in acquisition driven by QUICK Games within 30 days

Case Study

State Aviation Ltd.

State Aviation is a unique non-scheduled helicopter service provider launched in early 2020. The company focuses on tourism, medical evacuations, logistics, and special missions across Tanzania. Since its launch, they have been able to establish the company as the go-to provider for aviation services for multiple sectors in Tanzania by offering state-of-the-art equipment and expertise.

Engagement

Establish State Aviation as the leading provider for aviation service in Tanzania. Develop the website and social media pages including LinkedIn, Facebook, Instagram and Twitter. Focus is to create awareness amongst the target market and develop an always on engagement to establish the brand.

Results

Launched the State Aviation Website with SEO optimisation
Established all key Social Media Channels
Executed multiple thought leadership press campaigns for State Aviation
Developing new Product for Emergency Medical Evacuation.

Thousands
Customer Growth

Million Customer
Base

Case Study

Halotel Tanzania.

Halotel launched in Tanzania with a strong rural to urban strategy offering fast 4G services. With strong competition from existing top telecom players, Halotel had a challenge in breaking the existing “community advantage” and capturing the Youth. The competition was expensive and quality was a challenge.

Engagement

We developed a 360 acquisition campaign that highlighted the key strengths of the new network. With lowers pricing, no drop-off calls, and faster data:

Switch to Halotel. It just makes sense!